Because you rock I’ve received this comment/question a bunch lately:
I want to help with your book release, but I have no idea HOW. What can I do?
Because I always need everything laid out for me (tell me precisely what you need, please) I’ve decided to do that unto you.
Ten ways you can help promote a friend’s book release.
1. Pre-order. Simple, fast & easy–pre-ordering is far more important than people realize. Pre-orders show publishing houses an early return on investment and are tracked as an indication of how well the book will sell.
4. Tell friends. Declare yourself a member of your friend’s book’s Street Team. Instigate conversations offline about the author(s) and the book.
5. Suggest the title to book club. Or, if you’re feeling creative, fashion an entire club (online or off!) around working your way through the book together.
7. Buy extra books and share creatively! Leave a copy anywhere people linger from airports to coffee shops (with a note clarifying it’s for taking). Perhaps jot down what you particularly enjoyed and suggest “finder” pass to others when finished.
8. Make it a go-to gift. I do this when I fall in love with a book. If writing resonates with me, I buy copies and gift them when I feel the book might resonate with others. Birthdays are the ‘traditional’ way to do this—I lean toward spontaneous gifting.
10. Reserve copy at library. Here’s a tip a writer-friend shared with me: if all copies are reserved from library before title is released, the system notes popularity and marks book as “order more.”
Ten ways to help.
Most easy, some free, all tremendously appreciated.
- Are you a writer-type or a writer-BFF? What tips or suggestions have I missed?