I love trying new things.
I LOVE throwing shit at the wall to see what sticks.
For those reasons, I was unable to resist trying Thunderclap for our book release on May 5th.
What the heck is Thunderclap?
(Thanks for asking!)
The best way to explain it is to liken it to an online flash mob.
A group of like minded people sharing the same message simultaneously through social media channels.
Thunderclap isn’t about sales, but taking a message and spreading it suddenly–like a clap of thunder–across Twitter and Facebook.
A clap that that cannot be ignored.
(I know, right? “Cannot be ignored” seems a pretty bold statement to me, too.)
Here’s what happens when you join a Thunderclap:
1. You read the story of the ‘clap. You learn about the ‘clap launcher(s). You decide if this is a message you align with.
wanna join this misfit?
2. You choose Facebook or Twitter and authorize Thunderclap to post on your behalf. This post happens only ONCE and looks like the below. Thunderclap needs access to friends list *only* to total the social reach of campaign. Thunderclap never spams or posts outside of the campaign.
it will look like this but from your account
3. That’s it. Ive signed up for campaigns to test this and, quite frankly, never noticed when the CLAP hit social media (oops). This ‘silent clap’ may not be the campaign launcher’s intention, but signifies how NOT spammy Thunderclap is.
I’m excited because it’s something new.
I’m curious because it’s an approach that meshes perfectly with our book (emphasis on social media and online community).
I’m asking (no matter how awkward and uncomfortable it feels) you consider being part of our online flash mob to remind people of the power of baby steps and progress over perfection.
Sarah@creatingbettertomorrow says
April 13, 2015 at 3:58 amI love the name…clicking now to support your thunder but then to keep on clicking to learn more!
Olivia says
April 13, 2015 at 4:34 amI’ve seen a few of these and didn’t understand what they were.
Online flash mob???
I understand. LOL
Angela @ happy fit mama says
April 13, 2015 at 4:40 amMy ‘clap is ready to roll! Let’s hear the #wycwyc thunder!
Cate says
April 13, 2015 at 4:48 amSo if I join up and pick facebook it only posts the one time, correct?
Carla says
April 13, 2015 at 5:04 amexactly! one time. all at the same time. online #wycwycflashmob 🙂
Coco says
April 13, 2015 at 5:21 amBrilliant idea! I’ll be thundering!
Tina Muir says
April 13, 2015 at 5:26 amI thought that was SO COOL! What a great idea, and something that people can contribute with things other than their wallet….after all they say the best things in life are free, and you are definitely a best thing…..but speaking of that, I am actually gonna get your book..but I am bummed I won’t be able to read it on the plane 🙁
Susie @ SuzLyfe says
April 13, 2015 at 5:50 amI would say “Boom Done” but that sounds anticlimatic after all the Thunderclap business!
Ash Diamond says
April 13, 2015 at 6:17 amThanks for explaining the software! I loved it when I saw you guys post it and it was SO easy!
I hope you EXCEED your goal this week before the launch!!!
Erin@BeetsPerMinute says
April 13, 2015 at 6:24 amI’m in! I love it – Thunderclap. Sounds magical! #wycwyc
jennifer fisher says
April 13, 2015 at 6:24 amwhat an interesting / clever marketing tool . . . I’m going over to check it out, see how to join
Allie says
April 13, 2015 at 7:25 amAbso-friggin-lutely!!!!! I also received a message from Amazon that my book is shipping “faster then expected!” Overachiever.
Michelle @ Running with Attitude says
April 13, 2015 at 7:36 amGreat idea! Happy to add to the thunder!
Andrea B. says
April 13, 2015 at 7:56 amI’m intrigued. I’ve heard of this before – but never with enough info. I’ll look into what your message is and consider joining in. 🙂
Rena McDaniel says
April 13, 2015 at 8:23 amI signed up to do the Thunderclap! First time I had heard of that before, good luck though!
misszippy says
April 13, 2015 at 8:27 amHow fun! And now I feel so “edgy” and “with it,” which never happens with me and social media!
Linz @ Itz Linz says
April 13, 2015 at 9:46 amYES YES YES! u know i’m there
Christine @ Love, Life, Surf says
April 13, 2015 at 9:46 amI kinda love the idea of the Thunderclap!
Sagan says
April 13, 2015 at 10:47 amI like this: no matter how awkward and uncomfortable it feels
…words to live by!
Never heard of Thunderclap before but it sounds like a great idea.
Meredith (Dare You To) says
April 13, 2015 at 10:54 amThis is pretty awesome 🙂
Marste says
April 13, 2015 at 11:26 amDone! Woo-hoo!
Roz@weightingfor50 says
April 13, 2015 at 11:32 amLove the thunderclap idea!!!
Kim says
April 13, 2015 at 12:24 pmWhat a great idea!!! I joined via Twitter – I figure even a small amount of extra people is good:) Can’t wait for the Thunder!
MCM Mama Runs says
April 13, 2015 at 1:42 pmCount me in! Can’t wait to see how it works out!
lindsay Cotter says
April 13, 2015 at 2:42 pmI’m on it! thundering away! YAY!
Maureen says
April 13, 2015 at 2:55 pmEvery time I read “Thunderclap” I want to throw my hands up in the air and clap them above my head. Instead, I clicked to support. 🙂
Retta says
April 13, 2015 at 5:12 pmI SO believe in this message. I’m in.
Tamara says
April 13, 2015 at 7:34 pmLove this! Clapping away!
Carly @ Fine Fit Day says
April 13, 2015 at 8:57 pmdone!! All signed up for the Thunderclap flash mob. 🙂
Cassandre says
April 13, 2015 at 9:46 pmI so love the idea of “Thunderclap”. I actually work in marketing by day when i’m not blogging and this is a platform I can totally see using in some of our campaigns. signing up now and will be clapping away with you.
Jody - Fit at 57 says
April 14, 2015 at 2:43 pmDONE!
Deborah says
April 15, 2015 at 6:46 pmYou’ve reminded me I must finalise my review. I try to only post one week before a book’s release (many publishers demand that). I probably should have checked with you though to see if you minded / preferred an earlier post.
I actually saw an ARC so a couple of the social media engagement questions (at the end of the chapters) weren’t finished then.
This is all so exciting!
Deb
Abby @ BackAtSquareZero says
April 15, 2015 at 6:55 pmWoohoo. I am a clapping (via Twitter).