Sally from Oiselle hath thanked US.
I’m re-reading all of the great comments tonight while 2 big BOXES of
bras, in cute little white envelopes sit in the back of my car – ready for
the post office tomorrow. I know they will go to good homes, each and every
I can’t thank the Bumbling Band enough. Enthusiastic, straight up, no holds barred type feedback. The kind manufacturers really need in order to “give women what they want.” And who doesn’t want to do that???
There were definitely some themes to the feedback. Amongst them:
– Shorts that don’t ride up and chafe
– The need for more and better pockets
– Plus sizes
– Petite sizes
– Bras that don’t uni-boob or boob-loaf
– Tops that are longer
– Tops that are shorter
– More interesting colors/designs
– Less in-your-face branding (logos run amok)
As a point of interest: one thing that continues to surprise me is the vehemence with which many, MANY women want pockets. (Not just the BB, but I
hear this from both women runners at marathons, and store buyers.) We will definitely be doing more pockets in future styles.
But to back up and clarify, my decision to only have a single, internal key pocket in most of our shorts is an interesting point of reflection. It has been driven NOT by an unwillingness to listen to what others want, but rather my own fundamental philosophy about running and exercising: that gadgets, PDAs, iPods, cell phones, key chains, and MOST anything else, except for perhaps your car key, or a GU if you’re running 12+ miles -should not be on your person! I know this is highly personal, and that many women want their shorts to take on cargo, but I am often struck – in my own life – by the benefits of exercising without. Of just putting everything down, and making a clean break from the daily distractions.
Just you and the elements.
And yes, I’m even anti-iPod (despite being on a Mac and owning an iPhone). The way I see it, we’re all born with incredible playlists, already locked and loaded…they’re called IDEAS, and when you’re able to disconnect from all the crazy gadgetry and technology – that’s when creative, interesting, and unexpected insights take place. That’s when you’re able to unravel life’s little problems, see something from a new vantage point, or simply shut it off and hear the rhythm of your own heart.
So that’s my little rant about pockets. But I also realize this is arunner-centric view, and even there, I’m probably not in the majority.
But hey, you know what? It doesn’t matter what I want. It’s what the women want. Which is exactly why I’m so happy we did this little experiment –
and why I will be implementing many of these suggestions. 🙂
Sally, Oiselle Running