A Barbie dream house for the child of a wanna-be bodybuilder.
First, if you’ve been living not reading the news (go you!), allow me to catch you up:
Barbie, ever controversial lady, has launched a new advertising campaign.
The campaign focuses on Barbie being #unapologetic about who she is, how she looks and the kerfuffle she’s consistently created.
(It partners with Sports Illustrated yet for me that’s less interesting than the word unapologetic. I do NOT want to address the concept of a children’s doll featured as sexy in a magazine geared toward men. Creepy.).
You know the campaign caught my eye and I
was swamped with emails asking what I thought and bashing the concept immediately began jotting my musings on paper.
You know the campaign immediately sparked me to think:
What? The biggest anti-feminist icon EVER is using *MY* WORD? EW. How dare she!!
You know the campaign forced me to stop (judging), stop (and recall I let the Tornado have Barbies), and STOP (and open my mind).
Why Barbie might just be one of us and Unapologetically Herself.
- Barbie is a career-trailblazer. We roll our eyes at her, but Barbie started out modeling, snagged a PhD in astrophysics, turned physician in 70’s and Olympic athlete in 1975. Barbie ran for president. Barbie played in the WNBA. We have *so* focused on her plastic exterior we’ve forgotten she might deserve applause for breaking glass ceilings before many of us felt empowered enough to smash.
- Barbie unapologetically reminds me feminism = choice. As a budding, young feminist I struggled with being judgmental. I didn’t understand why my feminist choices might not be yours. I didn’t understand women supporting women means we have the CHOICE to work outside the home…or not! Barbie unapologetically made myriad choices and, through that lens, serves as feminist roll model.
Unapologetic about being a lifeguard with a PhD
- Barbie hasn’t demonstrated dangerous behaviors. When I spied the uproar I thought of several genetically blessed athlete-bloggers. These women are often “criticized” about physiques sending “wrong” messages and yet are uber-healthy. We don’t know what Barbie eats. Barbie could she be a natural ectomorph! I’m being facetious, but studies still show girls’ body image is most influenced by mother’s attitudes. I don’t blame pop culture, I discuss pop culture with my daughter, and practice what I long to preach.
- Barbie is over and she knows it. Who among us hasn’t wondered: Am I still relevant? Am I still needed? Does my voice add to the silence? Barbie has been eclipsed by
worseother dolls (Bratz to Monster High) and is unapologetic about it. Entirely.
I find the whole campaign less offensive and more idiotic.
I don’t worry my daughter will see Barbie in Sports Illustrated and think herself inferior or not enough.
My child is fully aware Barbie is a plastic doll and reflects not on whether Barbie has the perfect bod or aged “too well” over the past 50+ years.
Would I prefer a real, live, flawed woman featured in an #unapologetic campaign? Hell yes.
Ive lived long enough and experienced enough
and have stories enough Im sadly not at liberty to share to realize that will be a long time coming.
For now it’s enough for me to watch my child sound out the word UNAPOLOGETIC and shout:
Hey that’s like me. Unpologetically myself!
I say we brazenly embrace who we are, what we look like, who we *choose* to become and support each other along the way.
- Are you offended by the Barbie #unapologetic campaign?